Introduction
A perennial marketing favorite, brochures have adapted to the digital age and remain a common way to convey business messages. Unique and inspiring brochure templates along with well-designed content will become an essential part of your brand statement. To create your brochure, you can get inspiration from other brochure design examples, browse free downloadable brochure design templates, use an online brochure maker, or hire an expert to create a brochure template designed by professionals to start with.
In recent years, brochures have moved from paper production to online and digital production, although manual brochures remain popular. The addition of the digital booklet brings changes in size, design, color scheme, and layout, and expands the use and reach of the booklet.
20 Creative Brochure Design Ideas
1. CCA Architecture
This modern brochure design combines color, information, and imagery in an inspiring way. As this is an architectural brochure, the focus is on the visual element, which is a combination of flat geometric shapes and 3D photography, one of the new design trends of 2019.
Brochures use color fonts to highlight information as well as draw the reader’s attention with images and visuals. The cover of the booklet is simple. The colorful design and limited information arouse curiosity, and when opened, the reader wonders what the contents are.
2. Wejo Conference Event Brochure
The physical structure of this example three-fold brochure feels like it’s about to reveal a story as soon as you open the page. Also, the background image makes you feel as if you are going on a journey to experience this journey. A bright yellow header makes it stand out against detailed background images. Because the timeline is shaped like a road map, the inner pages in this example of a tri-fold brochure match the theme of the front page.
This product brochure is informative as it tells you what benefits you will receive as you reach each new level. Visualizing this information on a timeline, compared to a bulleted list, makes it easier for your audience to understand. Each milestone is marked with a bright yellow callout that corresponds to the brochure title and related topic.
3. Green Photo- Centric Trifold Travel Brochure
A travel brochure should spark interest in a city so you can do your extensive research and go visit. Keep it clear and concise so the reader gets the main points and doesn’t get lost in the excessive text. Make it as easy for them as possible, just like this travel brochure template. Each icon above helps classify the destination with the type of vacation it will be; relaxing.
This easy-to-read travel brochure template quickly gives information on three cities that travelers can visit in France. Each destination caters to different groups and provides key attractions.
4. Creative Marketing Brochure-Bloomberg Businessweek Timeline Brochure
Incorporate design choices that reflect your company culture into your business brochure ideas. Including your company’s official color scheme can help create a cohesive brand identity and even demonstrate the authenticity of the brochure.
For this business brochure idea, the cover depicts Bloomberg in a T, all because of the color scheme. Even the font is consistent with other Bloomberg elements, making the message more believable for viewers. The timeline inside lists key company milestones with green callouts.
The use of contrasting green makes the information stand out from the rest and is easily recognizable. Relevant icons are also placed on the timeline to increase the visibility of each milestone.
5. Creative Event Brochure- Works In Progress Event Brochure
The horizontal landscape of this sample activity book reminds me of books with different volumes. Likewise, we have an activity booklet that requires a lot of information because it covers the whole program. The color palettes, font styles, and appearance of the different volumes give this sample flipbook a vintage feel.
Since there are several works in progress, the designer used an old-fashioned way to list them, a simple numbered list. The format fits well with the retro theme of this sample activity book. There is plenty of space between each section to create a clear hierarchy and guide the eye. Negative space in an informational brochure is crucial because it needs to be balanced with minimal clutter.
6. Hennala Creative Branding Brochure
Hashtags have completely taken over the world, not only from a marketing point of view but also from a social context. With the growing popularity of hashtags, using the character on the cover of a sample marketing brochure will instantly captivate your audience. Descriptive tags also provide an accurate overview of your material in seconds.
White text on a solid black background increases visibility and allows the reader to focus on the main points. Each page of this sample marketing brochure has a different layout with a colored background outlining each panel. The designer grabs your attention right from the start and continues to keep it with every page you turn. Variety is key but within limits. For example, colors are kept in a certain palette to match the theme and have no outliers.
7. Samsung
The fonts, product images, and logos used on the first page make it super easy for the reader to recognize Samsung’s brand and offerings. The text is perfectly balanced by relevant images that only come to illustrate and emphasize the information. This modern design works great for product presentations in the tech niche.
8. Tiffany & Co.
Tiffany& Co. needs no introduction, they all know it. That’s why they stick to a minimalist design with little text, classic typography, and high-quality product images. Their signature colors, Tiffany blue, and a photo of their signature engagement ring are enough to instantly recognize and echo the brand. This sleek, clean design is perfect for luxury brands that don’t need to overdo design elements to grab attention or make an impact.
9. IKEA
Over the years, IKEA has taken brochures to the next level, turning them into a genuine brand statement. Every year, they release a brochure presenting their new product collection, which stays consistent with previous brochures, yet manages to keep an actual and modern feel. They focus mainly on visuals, presenting their products in an attractive, aspirational way. This is a brochure design that is ideal for home décor, fashion, and beauty brands.
10. Musee du Bas-Saint-Laurent
The starting point of this brochure was the museum’s logo, which led to a modern, minimalist design with bold colors and white contrasting fonts. The design stays consistent with the brand rules. It is a very inspiring choice for an art and photography museum.
11. Vivid colors
Designers are no longer afraid to use bright and vibrant colors. Until recently, there was a common misconception that bright colors would tarnish the message a brand was trying to convey, or that more subtle hues would convey sophistication and elegance. These views change as we see bolder color options for backgrounds, patterns, and fonts, as well as new color transitions and gradients.
The vibrant colors can create a modern, youthful, futuristic, or nostalgic mood in the audience. Brands like Apple, Netflix, and Spotify have embraced this trend.
12. 3D design elements
This trend has permeated the world of graphic design for a few years now and is growing in popularity. In 2019, expect this trend to explode in brochure design. We will see a lot of three-dimensional compositions that will give us the impression that there is a whole world hidden between the folds of the brochure.
3D Design will go even further as we will notice designers using 3D typography, which will take readers on a journey into the future. 3D typography has no restrictions on fonts, giving designers unlimited possibilities.
13. Realism and flat mix
A novel approach is to combine 3D and realistic design elements with already popular icons and flat elements. Two design trends may seem opposite at first glance but together look fresh and modern.
14. Open compositions. Ditch the grids and frames
Grids, frames, and structured and organized designs are history. Designers are going to let their creative minds wander beyond the grid in 2019, creating unique designs. Framed brochures that give a finished design sense are now being replaced by open compositions that look more airy and contemporary.
15. Typography in different shapes and forms
Designers not only play with icons, images, and graphics but also with typography. One of the biggest trends in brochure design in 2019 is oversized typography. Whether it’s 3D, flat, or following the fluid trend, typography can take on many shapes and forms. However, one aspect will remain constant – we will see large bold text for maximum impact.
16. Retro
The retro text-over-background look is back with a refreshed, youthful look. While some designers might avoid this trend so they don’t risk creating an outdated look, the risk is worth it. Combining the retro style with some other elements on this list will bring the brochure into 2019 and help the brand stand out among the crowd. Consider adding vibrant colors, maxi typography, or open composition to your design, and you’ll get a reinvented retro look.
17. Geometrical shapes
Geometrical shapes are trending this year and we’re going to see them incorporated into the design and reshaping of the shape of brochures.
Modern brochure designs will have square or rectangular contours, but we’ll also see circular brochures or some with triangular cuts. An unusual shape will make the brochure stand out and is likely to have an attention-grabbing effect. This trend will work best on young, open-minded audiences that are not skeptical in front of the news.
18. Minimalism
This trend is one of the top favourites for most graphic designers, and it is now poised to take over brochure designs too. The age-old adage that less is more creates a simplistic, beautiful option that conveys the message boldly, as the focus is on the information itself.
19. Color fonts
Since we’re embracing color this year, we’re going beyond backgrounds and icons and introducing color fonts. Whether it’s maxi typography or normal-sized fonts, adding some color will help create a more cohesive look between the background and other visual elements and text as well as make information stand out easier.
20. Line art
Line art has been gaining popularity when it comes to icons and app design, but we’ll see the trend continue to expand and reach brochures too. As designers give up grids and prefer to use open compositions, line art gives brochures more stability and structure.
Put these design trends to work for you by downloading a free brochure design online, using an online brochure maker, or outsourcing the job to professionals. There are several reasons to hire a pro designer:
- You’re not sure how to mix different elements
- You don’t have the technical skills to design a creative brochure
- Time isn’t on your side or you’ve got too much on your plate already
- You need a sharp eye to help you incorporate your brand identity into a sleek brochure design PSD that looks professional
Conclusion
Our Pixibit professional designers treat each project with the same creative enthusiasm and professionalism as if it was the project of their career. We can help you improve a brochure based on an already existing template or create a high-end custom design from scratch.
Since the design is only half of the final product, we also have a team of seasoned writers ready to take on the daunting task of crafting the perfect message, so your brochure is engaging and attractive.
