Introduction
The logos of the companies reflect their goal and concept. A consumer easily identified the brand or companies with their logo design.
Nowadays everyone is aware of digital marketing and in the digital markets, there are several opportunities for the StartUp companies to get successes with the technologies.
Consumers identify the companies or their products by their logo. That’s why, when the companies create or design their logo then they have to be careful. For Example, the well-known Apple companies are introduced then what do you visualize in your mind? A logo of the company!
The logo is one of the best advertising tools in the market, which spreads brand awareness in the markets. The logos are simple but they have to be meaningful. Accordingly, sometimes the companies or businesses made mistakes by creating logos.
Why do companies have to avoid mistakes during logo design?
Logos are not just pieces of art but logos are the identity of the companies or their products. A perfect logo makes a positive and strong impact on the consumers’ minds.
But what happened when the businesses made the complex and unclear logo? – The consumers get confused and fail to understand the brand concept. And the complexity has increased the chances to get the consumers distracted from purchasing the products.
Businesses or organizations make logos to convert their feelings and clear their goals in front of the customers. But companies make various mistakes to design an attractive logo.
No doubt, the logo must be attractive but, as well as they must be the simplest to recognize. That’s why companies avoid the mistake while designing an attractive logo for their brands.
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7 mistakes avoid in logo design
1. Selecting the colors
The logos of the companies or businesses must be eye-catching. For creating attractive logos, the companies used various colors and shades. But through this method, the companies or businesses never created the perfect logo.
The colors tell their own stories and that’s why the companies have to be careful while selecting the colors. The colors in the logo should be appropriate for the products and their packaging. To find the appropriate colors the companies have to do some research on the colors.
For example,
– Red Color identifies the Greatness, Warmath Love, Comfort, etc.
– White color identifies the Youth, Clarity, Innocence, etc.
– Yellow color identifies Energy, Positivity, Happiness, etc.
– Orange color identifies Excitement, Prosperity, Warmth, Change, etc.
– Purple color identifies Spiritual awareness, Luxury, High Quality, etc.
There are meanings behind each color. That’s why the companies or businesses have to be clear about the goal and concept of their brand while selecting the color for the logos.
2. Selecting the fonts
The symbols of the companies are not only part of the art, shapes, and color. The perfect font for the logos is very important.
To make an attractive symbol for particular businesses with uniqueness, then the companies have to be careful about selecting the fonts. The fonts which are going to be used in the symbols should be appropriate with the brand image and give a modern or unique look to the symbols.
Don’t make use of the various styles of the fonts for the single symbols. The logos are becoming complicated and misunderstood by the consumers with the difficult font styles.
3. Reduced the complexity
Here we are talking about making the logo attractive and eye-catching but don’t make the logo too complicated.
The symbol reflects the features, their services, or benefits so, there is no need to put all the details of the products on the symbols. The customers didn’t read all the details which are noted in the logo; they only focused on the main features of the brands.
So, keep in mind the symbols for the brand or companies are not complex. The logos have to be simple which are easily remembered by the customers. Otherwise, the consumers will not be able to memorize the logo of the brands or businesses.
4. Don’t copy the other logos
Being unique is the first thing when businesses or companies design the symbols. In the market, several companies deal in the same products and their goals are the same. But when the points are turned to the logo, then each logo is different and unique from the other.
Don’t copy the other brand logo for making the symbol for the organization. The companies can try to design the symbol as similar as the leading businesses or near similar then the consumer gets confused by memorizing the businesses.
This type of symbol didn’t attract the consumers nor increase the sale ratio. Because with the similar design the buyer only remembers the successful companies which were founded before the new business appeared.
5. Pay attention to the goal
The companies or businesses are founded in the market with the goal. In a symbol, the businesses clearly describe the goal of the companies or businesses.
Describe the goal of the products very smartly though the buyer can easily understand the concept or usages of the products. Through the logos, the message of the organization is easily converted to the consumers.
The symbols of the brands tell the story of the companies and businesses to the consumers and help the consumers to easily memorize products of the particular brand through the symbols of the businesses. If the symbols are created without determining the goal of the companies then the consumers purchased the products but didn’t memorize the brand.
6. Wrong format
The logos of the companies are not only used on the product packaging. But the symbols are used on the visiting card, on the websites, on the stationary, on the letterpress, etc.
Now the world is converted to digitalization and the logos are used for social media profile pictures. So, the companies or businesses design the symbols and save them in the jpg format, then they don’t use the same logo for the other purpose. Because of that, the companies clarified where and how they used the symbol of the companies.
7. Case of rebranding
Sometimes due to the changing generation, organizations are rebranding. This strategy through, the organization put their modern look in front of the companies or businesses. In the case of rebranding, the businesses change their brand logo, packaging, market strategies, etc.
The organization takes care when they redesign their logo, they have to maintain their goal and still give a more diversified look. The unique and conceptual symbols are the main challenge for the organization. But the final attractive design of the symbols makes a good impact on the consumers.
Why do the companies use the logo?
The companies spend their time and money on creating a logo, through logos the businesses get several benefits.
1. Advertising Tool
The symbols of the businesses are on the advertising tool for the new products of the same companies or brand. In the market day by day, several new products are launched but the well-known companies launch the new products then the consumers purchase the products with the logo of the brand or companies.
2. Brand Loyalty
Successful businesses have to use different strategies to maintain their position in the market. For the well-known companies known for their product consistency. That’s why when the customers see the logo of the brand on the new products then they are ready to purchase the products.
3. Look professional
Just think, a company without a logo! – It looks unprofessional. The brand identity, their visibility, or their awareness are possible with the help of the logo. Without the logo the businesses look unprofessional that’s why the businesses focused on the making of the professional logo for their brands.
4. Gain the consumers
In the shopping mall, there are various new products available. But more than 50% of consumers only purchased the known companies’ products. So, through the logo, the businesses can increase their sales and maximize their profits. Also, startup companies have the advantage of attracting consumers to purchase products with an attractive logo or eye-catching design.
Read more about: Why Does Your Company Need a Logo Redesign?
Conclusion
The businesses avoid mistakes while creating the logos or symbols then they can create an attractive and perfect logo. By avoiding the 7 mistakes the companies design a logo with the perfect colors, perfect fonts through which they make a strong impact on the consumers’ minds and help to spread the brand awareness to several new consumers.
